The development of e-commerce in the world

The interesting fact is that most of the largest companies topped the e-commerce market and they are all offline. And now you can see the comprehensive transformation of the business market into e-commerce.


So let’s consider the development of the aspects of e-commerce:

 1. E-commerce

Some years ago, online shopping with mobile devices was the exception rather than the rule. But now, the purchase rate made through mobile devices is up to 25%. And every year this segment grows much faster than other products. That means if your store is not responsive (adapted to mobile devices), you will lose up to 25% of potential buyers.

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In addition, more than a year ago, Google announced the new rules of the site ranking algorithm. It depends on website optimization for mobile devices. Therefore, your rate will be lower and lower if your site doesn’t adapt. And you will lose customers again. These trends are recognized as the strongest trend, at least that’s optimized for mobile devices and using mobile technologies at the advanced level. It includes geolocation and other promising ideas.

2. Big data

At the present time, most of the largest stores collect and analyze a large amount of different information about their customers. The trend is not in the fact that using big data instead of strengthening the role of these data. This is very valuable information for marketing and proper collection and use will allow you to increase conversions multiple times. Today we can collect information from various sources such as computers, phones, external websites, etc. From each source, we can collect different data including the number of clicks, customers’ behaviors, average buying size as well as hundreds of other parameters. Moreover, we can connect all these parameters in a system.

3. Personalize users

This is a special tool for personal sales and even more. Some years ago, it was quite difficult to personalize the store. Usually, for these purposes, the store owner has used the information provided directly by the customer in the user account. Today, with the development of Big Data, stores can be configured very accurately. Technologies can not only understand customers but also predict their behavior. Personalized product recommendations based on pre-orders are excellent and it will be growing more and more.

Kết quả hình ảnh cho The development of E-commerce in the world

4. E-commerce socialization

That is the trend of accumulation over the past few years. E-commerce becomes social when people affect others to buy. This technology can include social media integration as well as socializing web stores and using the data collected in social networks to personalize.

5. Shipping shipping service

Fast and free shipping – it is a very important factor for e-commerce today. Consumers don’t care about your problem. They only care about the speed of delivery and the price. And the big problem is that many people do not want to wait a few days to receive orders, so delivery factors play a huge role. Therefore, fast and free shipping can make customers make choices. And if you find the most reliable shipping method, you will gain the loyalty and trust of consumers.

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6. Development trend of e-commerce in the coming time

The world’s largest e-commerce market share is made up of electronic devices, clothing, and accessories. The proportion of these goods in developed countries is less than 40-45%. So, there is no doubt that e-commerce is dominating the global market at a great pace. And you have to be very attentive and responsive to any changes in new trends and always to stay up to date and continue to prosper for your business.

Louis Vuitton opens an online shopping site in China

The famous brand Louis Vuitton opened an online sales site in China to take advantage of the world’s largest luxury goods market.


Louis Vuitton first entered the Southeast Asian market in 1978 with the opening of the first store in Japan. In 2002, the Louis Vuitton building was opened at Ometesando, in Tokyo. This place is considered the largest and most avoided Louis Vuitton store in the world. Cherry blossom is the poetic inspiration of Louis Vuitton, and is the largest market of the company in Asia with a strong and widespread brand fever, with a total of about 62 stores across the country.

Louis Vuitton is one of the brands with anti-counterfeiting policies very early on, but at the same time, products named Louis Vuitton are also the most abused objects in the world.  The new Louis Vuitton website will allow customers to buy the product from the brand’s skin, shoes, accessories, watches, jewelry and fragrances, the announcement released yesterday. Initially, the service was applied to 12 cities, including Beijing and Shanghai. Then it will be expanded.

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The luxury goods market in China is recovering, after years of failures because of its anti-corruption campaign in the country. Hermes International, Kering and LVMH – the company that owns the Louis Vuitton brand, all announced good business growth. this year. Louis Vuitton started selling online in France in 2005 and has expanded to 11 countries.

China’s e-commerce is currently dominated by domestic firms such as Alibaba and JD.com. Louis Vuitton said customers can use payment applications such as Alibaba’s Alipay or Tencent’s WeChat transfer feature.

Chinese customers are very fond of luxury goods. They often line up outside Louis Vuitton stores around the world to buy this French brand product. However, online luxury sales here are slowing down, as brands want to keep monopolies.

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Competition here is also getting tougher, when last month, JD.com bought $397 million worth of shares in online fashion retailer Farfetch (UK). Gucci also opened an e-commerce website in China this month.

LVMH is reforming its online business strategy. In May, they launched a multi-brand retail website called 24Sevres.com, to compete with brands like Yoox-Net-a-Porter and Farfetch.

Put e-commerce into grocery stores

Thousands of grocery stores in Asian countries are cooperating to buy and sell e-commerce platforms, bringing a multi-channel shopping experience to customers, according to the Nikkei Asian Review.


For Renuka, 36, is living in the southwest of the city. Bangalore (India) 110km, shopping is now much more convenient after a local grocery store accepts services from StoreKing, a start-up company that brings e-commerce to grocery stores chemistry in rural India.

The grocery store in her village usually sells only basic items such as shampoo, soap, and soft drinks. But now, she can go to this grocery store to recharge online prepaid phones and transfer money online through StoreKing’s service. Renuka can also buy stationery items such as watercolor brushes for children and Lakme lotion at her village grocery store thanks to StoreKing’s platform.

Kết quả hình ảnh cho grocery stores online

Founded in 2012, StoreKing is providing tablets for grocery store owners to order wholesale products as well as help customers experience e-commerce. Customers who come to the grocery store in cooperation with StoreKing can choose to buy products from the displayed catalog on the tablet and pay on the spot.

The grocery store owner then ordered these products from the StoreKing platform. A few days later, the product will be delivered to the grocery store for customers to receive. The owner of a grocery store will receive a commission when selling to StoreKing.

In India, where 70% of the population lives in nearly 650,000 villages, grocery stores are still trendy in the 21st century because retail giants are facing logistics difficulties when approaching rural areas.

Kết quả hình ảnh cho grocery stores online

India’s third-largest e-commerce company Paytm Mall is also joining the multi-channel sales game. When customers order products on Paytm Mall, the goods will be sent to a Paytm Mall partner store in the area near the customer’s home.

Vijay Shekhar Sharma, founder of Paytm, the parent company of Paytm Mall, said: “We want to be a technology provider for small grocery stores, where we are helping them enter the e-commerce market. Our business model really has brought small grocery stores into the e-commerce channel.

 

 

 

 

 

 

Online Shopping in Japan on Rakuten and Amazon

Technology is increasingly developing, the purchase of goods through e-commerce sites is also increasingly popular due to convenient payment system and fast shipping methods.


Japan is a leading country in technology, so buying online is relatively simple. The world of online goods in Japan is very rich and complete. With just a few simple clicks, you can immediately buy yourself a set of clothes or a car without having to go to specialized stores. Therefore, if you study and work in Japan, ordering Japanese goods online and paying are two indispensable skills.

Rakuten vs Amazon is currently the two most used e-commerce sites in Japan. Here you can find almost everything you want to buy. In addition, there are e-commerce sites specializing in a certain kind of goods, such as Kakaku, which sells electronic goods, Nissen specializes in men and women fashion, beauty, furniture, kitchenware, baby, grocery , Nitori specializes in furniture and appliances. You should consult prices on many pages to make the best decision. According to many people with experience in this field, each e-commerce site has different strengths and weaknesses.

Amazon site has an easy-to-see, user-friendly interface. In addition to me, purchases, payments, and delivery via Amazon are also simpler than Rakuten, because Amazon has a very developed logistics system.

Kết quả hình ảnh cho Rakuten

Rakuten site has put a lot of advertising banners in Japanese so it can cause dizziness for users, especially users who do not understand Japanese. However, when purchasing products on Rakuten, there is a unique feature that allows users to accumulate points to buy more free items later.

Specialized websites such as Kakaku, Nittori, Nissen, although the category of goods is not as abundant as the other two big ones, but it is an ideal place to consult prices and purchase electronic items, furniture… How to stick Maths of electronic websites are done very simply and quickly.

There are three types of payment: direct payment, convenience store payment and credit card payment. In general, online shopping in Japan is convenient and simple. If you master this skill, it will make your life in Japan much simpler.