What Amazon brings to Online Grocery Shopping Arena

Prime Day is an annual event at Amazon, recently in July, the fourth prime day and for 36 hours and this year, it included a new addition, Amazon-owned whole foods now part of the discounts and exclusive sales. The five trends spurring the amazing Amazon growth in groceries are making waves in the shoppable universe.

Naturally Adaption of Online – Offline Shopping by Consumers


One thing that is clearly visible is how naturally individuals are adapting to online shopping, illustrated by the introduction of lockers by Amazon at their whole food stores since the acquisition in 2017. The lockers are a sign of the physical penetration of e-commerce into the shopping space, especially online grocery shopping, at the same time the lockers are also a brand contact point for in-store food shoppers displaying the various point of sale options continuously increasing.

In the modern shoppable universe big brands bring convenient purchasing opportunities directly to the public. One of the strong points is Amazon offering a space in which groceries can be ordered or purchased online and then collected. Another popular option is delivery of purchased items melting away all the spatial and time-based barriers.

An Exciting Culture of Convenience

At the end of 2017, Amazon Fresh grocery delivery was one of their major services ended in around five states due to the extremely high cost of cold storage units. This year Amazon had some of the best fresh deals available and prime members could take $25 off their first order while several promotional codes allow a 30% discount. A huge number of consumers are excited regarding the e-commerce increasing convenience shopping while some continue to prefer grocery shopping in person.

Still when it comes to statistics over 69% of US individuals now do their monthly shopping online and despite the belief that online grocery shopping still has a long way to go, in 2017 grocery sales at Amazon increased by 35%. Multiple states now have access to the 2-hour delivery service offered by Amazon for all grocery shopping, which is one of the biggest reasons why more and more consumers are keen to do grocery shopping online.

Alexa Gives Online Grocery Shopping A Huge Push

Electronic gadgets and goods are a big part of prime day sales and with Alexa integrating into more homes, consumers can outsource even the decision-making process, well over 41% of US citizens are keen on the idea and service that would allow Alexa to automatically replenish household supplies. With the assistance of Alexa providing millions with the option to voice shop for groceries and household items, statistics show that in 2017 nine times as much as previous years was asked from Alexa than the year before.

Voice shopping is the smart way to order, its quick and brand preferences are locked in the re-ordering system. The challenge in future would be for brands to attract consumers, a task Amazon is well aware off and already profiting from.

Grocery Shopping: Future and Inspiring Initiatives

While the option of ordering food online continues to grow, more than ever so is the future of grocery shopping. There are a ton of influencing factors that determine the future. These include lifestyle choices, dietary requirements, changes in eating habits and the everchanging food trends. Food retail requires a change and researchers have a few predictions about some of the inspiring initiatives that are bound to change the future of food shopping.

One Hour Ingredient Delivery Service by Hellmann’s


Hellmann’s is known by most as an iconic mayonnaise brand, as well quite a big range of condiments, apart from its range of brilliant products the company also partnered with Quiqip and launched a brand-new cook and bye service. Anyone who has used or is planning to use the beta app or alternatively the website of Hellmann’s will know that clients can select what they need to prepare one of the recipes. Quiqup then lists the ingredients and all required are delivered to your doorstep within an hour.

The recipes displayed use products from Hellmann’s and the ingredients are from the retailers that work with Quiqup, including local independent stores and large supermarket chains. The new one-hour ingredient delivery service not only boosts the brand, but it is extra convenient should you decide to make a quick meal or when unexpected guests turn up. If your fridge is completely empty all that is needed is deciding what you would like to prepare for the guests, no list needed as they have the complete recipe and once you completed the number of quests you cater for, you’ll have everything you need within an hour, no driving involved and you get to enjoy the quests.

Recipes provided, and all ingredients delivered within an hour, this new action not only positions Hellman’s as one of the most favoured and versatile it also shows their ability to provide much-needed innovation when it comes to comfort and ways to prepare a meal in a hurry. Quiqup benefits from the online demand for quick delivery, and once anyone gets used to the convenience, it ensures repeat business. The service offered by Hellman’s in conjunction with Quiqup is currently exclusive to its London operation although the company is already planning on further expansion.

Based on Browsing History – Personalised Coca-Cola

Coca-Cola has recently partnered with Google to provide an in-store personalised service. At the end of soft drink aisles in more than 250 stores across the USA, the digital screens will communicate with the smartphones of shoppers to access IP addresses. Collected data including the consumer’s age, gender and shopping habits will then be determined which add will the screen at the time, and all advertisements will be tailored around the data collected.

This new way of collecting data is a new way of using tailor advertisements although some feel it is invasive, while Coca-Cola answered that the information used is that what people already offer to google and will include their browsing histories. While the new way of advertising is great for stores, it is also a way to create new online advertising that could reach people doing all their grocery shopping online.

Is it Gluten Free?

More and more people around the globe avoid gluten, and while a third of all adults in America is following this latest food trends, the number of people in Britain, following this healthy lifestyle is increasing by the day. Sales on gluten-free products are soaring, and while some swear by the health benefits of a gluten-free diet, others think it might just be the latest eating disorder.

No Pain No Gain or is it No Grain No Pain?


No matter what you believe, millions if not billions of people are avoiding gluten and, in the UK, alone sales on gluten-free products were up by 15%. Supermarkets across the world are lending more space to gluten-free items, and each of the packages announces what they free-of instead of what the ingredients are. Free from products now announce gluten-free, dairy-free, and preservative-free. Most labels proudly claim that the products are free from dairy, lactose and gluten. Step a few years back and products that were gluten-free where on prescription and only a few people would purchase the more expensive options. Yet over the last few years, the gluten-free market exploded, and some talk-show-hosts jokingly said it could be compared to Satanism.

The Benefits of a Gluten-Free Diet

Benefits offered by taking in no gluten has been linked to the cure and prevention of diabetes, multiple sclerosis, Alzheimer’s, depression and autism. But then many still wonder what gluten and the explanation are offered by experts is that it is made up from glutenin and gliadin brought together once water and flour mix to bake bread or it can be used in processed foods to provide elasticity or structure. Gluten is also found in rye and barley, so it is not as easy as giving up cakes, bread and all pasta, gluten is also found in sweets, stock cubes and sauces.

Quirke Feels it is a Misconception

Dietician Soined Quirke feels that the latest gluten-free graze is a massive misconception. But what Quirke focus on is that people are moving completely away from gluten, while many still invest in gluten-free most focus on cutting out sugar and flour-made products completely. It a world-wide phenomenon and people are focussing on unprocessed food and healthier eating. It is moving back to basics, using fresh full cream milk instead of processed milk, fresh meat from the farm and many now grow their own vegetables to ensure they are healthy.

The only misconception could be that the middle-man could lose out, the question is who is dilutional, those trying to keep people hooked on an unhealthy lifestyle stand to gain much as they had over the past decades. What really counts is how much more energy gluten-avoiders have, how much better they feel and how many diabetes sufferers now are completely healed. If that is what a misconception-style life-style is all about, well it sounds brilliant, and it is no wonder that millions are following gluten-free lifestyles.

The Effect Online Grocery Shopping Has on Beverage Brands & Food

Online grocery shopping currently accounts for 4.8% of all food purchases in the US and most find it an easy alternative to spending hours walking the rows of products, which is most likely the increase in click-and-collect services as well as home delivery. Although according to statistics online shopping in 2007 grocery shopping online was enjoyed by 3.9% of people in America who purchased some of their groceries online, a sharp increase took place in 2012 when the percentage increased to 14.3%. While the number of people preferring to shop for groceries online increase so does the proportion of shoppers doing groceries, by 2020 it is projected that 7.4% of all groceries will be purchased digitally and this percentage would reach 10% by 2025.

One thing CPG firms and grocery retailers are not to underestimate is the interference this huge shift will create, the increase in online shopping is not only changing the amount of money spend, but it also changes the dynamics of food shopping including the relationships between brands and consumers.

What the Increase in Grocery Online Shopping Could Mean for CPG Firms

The behaviours and mindsets of consumers are different in online grocery shopping, and while digital discovery could be quite difficult, in physical shopping, it is brands that capture the attention of the shopper. Packaging and the messages on products contribute to the point of sale, and in-store promotions and special offers are critical, it is all part of the tools used by brands to increase loyalty, encourage switching and in breaking the shopper’s habitual behaviour. It is these dynamics that completely changes when it comes to online shopping. Shoppers are far less likely to browse and look at each individual product since most have a list and shops accordingly.

Grocery Dynamics Online vs Offline

According to recent studies and statistics, this is the shift already taken place due to online grocery shopping. Only 39% of online shoppers look at some of the new brands while 61% of offline shoppers give attention to new brands. In online shopping, only 16.3% are influenced by the packaging, while the packaging still influences 37.2% of off-line grocery shoppers. Many off-line shoppers consider trying out a product that is not normally part of their shopping, well percentage wise 53.5% of offline shoppers do, while only 22.8% of online shoppers consider purchasing a brand they don’t normally buy.

It means that the packaging has a far less influence on the decision made by the consumer in purchasing the product, it also could mean that online shoppers do not waste time on reading all the nutritional information printed on most products. Online shopping makes entering the grocery market as a new brand considerable tougher as products will no longer be attractive due to colourful packaging, which automatically means to catch the attention of shoppers it would have to be the price and how the product is marketed. Maybe all these factors could mean online shoppers can force brands to be more competitive price-wise, which would be great for both online and offline shoppers.

Online Shopping Pitfalls

Shopping has become much easier in recent years as you can simply use your desktop or mobile device to shop online. You can browse through various online shops to buy anything from food through to clothing. You can even send amazing gifts to family and friends that live on the other side of the world. However, there are multiple pitfalls when it comes to online shopping and that exactly what we will discuss today.

Pitfall 1 – Unable to test the product before you purchase it

When it comes to online shopping, you won’t be able to see the true colour of an item or actually feel the texture. You also can’t test the product in any way before purchasing it. Although most e-commerce sites offer customer support to help you choose a product or item, it still doesn’t beat in-person assistance when you walk into a retail store.

Pitfall 2 – Returning something can be a nightmare

Returning a product or item that you recently purchased online can be time consuming and a hassle. In most cases, you might even have to pay an additional fee to have an item shipped back. You will also find that online retailers will have completely different policies when compared to walk-in retailers. The most common ones include a restocking fee of between 10% and 30% of the original purchase or a no-return policy.

Pitfall 3 – Restocking, handling, and shipping fees

Then there are restocking fees, handling fees, and shipping fees all online shoppers are required to deal with. Should an online merchant forget the follow the guidelines of the Direct Marketing Association on handling and shipping fees, it could potentially face legal action or complaints from law enforcement.

Pitfall 4 – Customer Service

Most people seem to lack patience these days. However, in all fairness, when you contact a customer service representative, you tend to be on hold for hours on end. There’s nothing worse than waiting for a simple answer over the phone, and this happens quite frequently when shopping online.

Pitfall 5 – Inaccurate product descriptions

Some items or products might look bigger and nicer when looking at them on the internet, but once they arrive, you’re in for a nasty surprise as the size of the item was very misleading. Therefore it is highly recommended to search for accurate measurements before purchasing the item or product. In addition, you can look for customer comments and feedback on the product to ensure it’s the right size.

Pitfall 6 – Broken Items

One of the biggest pitfalls to online shopping is poor packaging, especially when it comes to electronic devices. There’s nothing worse than getting excited over your recent purchase only to be devastated when it arrives completely broken and in several pieces. Online retailers, such as Amazon, utilise more bubble wrap, packing tape, and inner boxes to ensure all products are delivered in one piece. Those that neglect this crucial step will eventually have to deal with frustrated customers, and the company name will be dragged through the dirt.

Insight into Digital Online Grocery Shoppers Around the Globe

Field Agent recently released a special report focussed on digital shoppers, and after conducting a survey on almost 10,000 US adult shoppers in March 2018 found that 26% of shoppers go online to purchase packaged groceries, while 18% buy fresh groceries. There is an urgency with brands, retailers and agencies to understand online shoppers since soon buying paper towels and peanut butter online could be the rule instead of the exception.

The special report revealed that of the digital shoppers that purchase 100% of all their groceries online, 79% also purchase footwear online, personal electronics were purchased online by 81%, home goods by 83%, entertainment 86% and 90% also bought clothes online.

Digital Shoppers Around the World


When it comes down to online shopping internationally 20% of United Kingdom shoppers buy over half of their household consumables and groceries online, while 11% of Australian shoppers do the same and so does 6% of consumers in the United States, 6% in South Africa, 4% Germany and 2% of Canadians. Further investigation also revealed where international digital shoppers prefer to spend their money. That showed that in the United Kingdom 55% of online purchases took place at Amazon and 51% at Tesco. In Australia it was 57% at Woolworths vs 46% at Coles, and77% of Canadians buy from Amazon and 46% from Walmart. In Germany, 76% buy online from Amazon and 6% from Allyouneedfresh, and in South Africa, 65% order online from Takealot while 42% purchase from PicknPay. The United States, the 72% of the population prefer Amazon and 63% Walmart.

The Online Shopper’s Voyage


When it comes to online shopping or rather pre-shopping, 55% of digital shoppers surveyed created a shopping list before going to their favourite online shop, while 12% prefilled shopping carts with their planned purchases. Further investigation into digital shoppers who made shopping lists showed that handwritten shopping lists were used by 69%. When it comes to shoppers who did not use any lists, 67% shopped by remembering what items they needed, while 46% of digital shoppers use their previous purchases to order.

Online Shopping Habits

It is most important for retailers to understand online shoppers in order to make the experience even more convenient and when shoppers habits are surveyed it could offer quite the insight. Of the 10,000 shoppers, 69% shopped and purchased everything they needed in one session, while around 10% did shopping in at least three or more sessions. Auto-refills was used by 7% of digital shoppers, and top category purchases included 65% fresh and 65% chilled dairy products, 33% canned foods, 34% meat and 38% salty snacks. Of the digital shoppers, 39% would not buy fresh products online since they prefer in-person inspection of the items. When it comes to sticking to planned purchased 57% bought mostly the items on their shopping list while 29% only purchased that what was needed according to their pre-shopping list.

Which is Cheapest – Online Shopping or Bargain Supermarkets

It is one of the questions that most shoppers ask, while online shopping is the most convenient, easiest and the least time consuming, are they may be more expensive than bargain shops where pushing a trolley is still the only way to save?

To get this burning question answered the only options were to challenge shoppers and measure up the benefits from both groups, the one believing nothing beats bargain supermarkets and the other voting online shopping the best.

To be fair in the test both groups of savvy shopper got the same list of twenty basic items and had to try to get these at the most affordable prices, while one group had to purchase only online the others had to find the cheapest in-store. This experience was a great way to test many shopping theories on how to get grocery bills lower week after week and some of the tips are bound to benefit your next shopping experience.

Online Shoppers


Online shoppers had three top online supermarkets on their list, which included Morrisons, Asda and Tesco. Each could open different baskets to compare the prices of the items on the list.

This group were mostly working moms that appreciated the online shopping experience due to the time they saved as well as going shopping with kids always ends up in spending much more than planned. Most agreed that at the end of their shopping experience, previously when they still went to physical stores, the items going past on the conveyer belt could have been cut by most since several were not needed. This is where online shopping offers a major benefit at everything in your virtual trolley can be checked before the “buy” option is selected and just about everyone in this group agreed that their saving per week due to the check option is equal to at least $50.

Due to how quick online shopping is it leaves a lot of time to check prizes between your two or three favourite shops, and mostly they each have a different list of items on their weekly specials list. Whether prices are cheaper or not, online shopping cuts out the hassle of parking and with Clubcard points earned via online shopping this group would not change even if it is a bit cheaper to go to physical stores.

Shopping In-Store


Even the in-store shoppers used mobile apps to determine where the items on the list were best priced and went shopping with some vouchers found in magazines. The saving of first checking prices amounted to at least $10. At the end the in-store shoppers won the challenge by 79p and their most important tip was, never just accept a price, first check out all stores in your area and buy from the specials.

Most individuals in the in-store shopping group prefer to pick out their own items especially when it comes to fruit, meat and veggies and shops around for everything from insurance to energy. Unfortunately, the list of items on the list is not available but the saving of just 79p is not going to change the minds of online shoppers.

When Online Grocery Shopping Is the Perfect Solution

Shopping for groceries online is not for everyone, some individuals enjoy strolling down the aisles discovering new products. Although for others it’s the perfect answer to their busy lifestyles and therefore it is one of the fastest growing trends.

According to surveys by the Food Marketing Institute, 43% of millennials are doing all their grocery shopping online and when it comes to growth, online shopping increased by 50% from 2016 to 2017. Most people work long hours, have several commitments and rather spend time catching up with their daily tasks instead of making a trip to the supermarket. Most mothers felt they had much more free time to spend with the kids if they simply place their grocery order online. The survey also revealed the most popular reasons why long ques at the grocery store cashiers might be something of the past as most people now get their stuff delivered at home:

Online Grocery Shopping is Quick, Shopping List Basics Remains the Same

Most of the grocery shopping remains the same especially when it comes to the non-perishable items, these can remain on your shopping list which already makes online ordering extremely fast. The unchanged list simply requires the press of “add to trolley” option and the shopping is done. Many feel that everyone is making a shopping list at some stage, by making the list on the grocery website, all items needed are already on the ordering list.

While thousands of shoppers feel they might lose out on specials by not visiting the store in person, sighing up for the newsletters or the save services all the specials are in one place and requires a few seconds to view. Several supermarkets now offer a loyalty program, every order is rewarded via a point system and accumulated points can be traded for cash, items or discount coupons, while some stores also allow the points to be used as payment for delivery services.

Several stores  that offer online grocery shopping now offer shoppers the same normal specials available in the store but also include a special section where discounted items are only available to online shoppers.

Online Shopping Remove the Hassle of Getting to the Store

Forrester, recently revealed the results of their research and the biggest factor in online shopping is the convenience it offers. It is indeed the answer to busy couples who often work long hours and miss store opening hours. Most online shoppers also added that the fact that orders can be placed any time of the day or night is a huge plus, and with the option to select the best delivery time it is indeed a superb service.

Online Grocery Shopping is the Best If You are Already an Online Shopping Junkie

Online shopping started quite a few years ago and millions have already discovered the luxury of ordering everything from garden sets to dresses online. The variety of items are simply astonishing and no matter your desire, an online shop would be able to send or deliver. Knowing your way around online shopping make grocery shopping via an online site much easier and most shops also allow orders to be placed via their mobile site. So, no matter whether you at home, work, having coffee with a friend or waiting outside the kids’ school, you can order your groceries whenever you have a free minute. With the huge increase in online shopper delivery routes keep expanding and having to pick up your online order are almost something of the past. Online shopping is also much kinder to your budget and if you stick to your list your budget could look great by the end of the month.

Excellent UK Services Makes Online Food Shopping A Regular Thing Across the United Kingdom

The ten largest Internet shopping sites in 2018 are Amazon founded in 1996, followed by eBay, Walmart, Etsy, Target, Aliexpress, Costco and Kohls. When it comes to online grocery stores in the UK the supermarket leading the way is Tesco, followed by Asda, Sainsbury’s, Ocado, Waitrose, Morrisons, Iceland and Amazon Pantry.

It is no secret that shopping for all groceries online is as regular as clockworks across the United Kingdom and as it saves time, and money once you know the best online services. There are many reasons why online grocery shopping is becoming extremely popular and with the variety of options available it is time to look at which to offer the best services.

Developed for Easy Grocery Shopping

All the big hitters in the online grocery market offer sites that offer comprehensive ranges of household items, drinks, and fresh foods, all well laid out to ensure fast, easy food selection. The major grocery online stores offer excellent apps for Android and iOS.

When it comes to functionality, the easy selection is pretty much amazing across the board. All sites offer great navigation, uncomplicated search options and easy to understand layouts. Users can save time by saving items on future lists while adding items to their current virtual shopping trolley.

Tesco’s Loyalty Rewards

Online shops offer loyalty schemes that are well worth taking notice of since there are great deals available to shoppers regularly ordering from the same site. A real jewel is the Clubcard offered by Tesco’s as the grocery giant offers points that are collectable by shoppers. These can be accumulated, exchanged for cash and used online or in their physical stores or at Tesco petrol stations. The points can also be exchanged for restaurant vouchers that quadruple the value, so a £5 Clubcard voucher would be worth £20 when used at Pizza Express.

Sainsbury’s Nectar Points System

The Nectar points system applies to in-store, petrol pump and online customers and loyalty card holders are entitled to a free coffee or cup of tea when visiting the store.

Amazon Pantry Prime Members

Exclusive to Amazon Prime members each order is packed into a 20kg box, and customers are told after the addition of each item how much space is left. The first 20kg box would cost £2,99 while all additional ones are charged at only £0.99. Currently, the food ordered online are restricted to packets and tins, although users have access to a decent range, and by stocking up on specials, bulk buying due to the prizes are surprisingly affordable.

Benefits of Joining the Online Grocery Shopping Community

The competition in online grocery websites is intense, and therefore you never have to look far to find the best deals and discounts. One of the greatest benefits is the shopping lists that can be added to for delivery weeks in advance. Once your shopping is done, you get to enjoy Netflix while all your shopping is selected and neatly packed and you know it will arrive at the delivery slot you selected.

Going the Extra Mile for Grocery Shopping in Alaska

The online grocery trade has reached nearly most regions in the first world. Although, not every region that offers online grocery shopping is easily accessible, especially in rural Alaska where there are no set roads to transverse through. Though a company, Greatland Grocery & Supply, is slowly changing the game so residents in rural Alaska can enjoy the benefits of shopping for their groceries online.

It all began in July when The Anchorage, and Alaskan based online grocery seller, started to serve all of rural Alaska, which is home to nearly 350,000 people who are all cosily spread across a massive reach of 250 communities. Though while launching, two problems promptly showed up – the stores themselves were on the smaller scale and the lack of roads and traversable land between the villages.

Clinton White, the duel present and founder of Greatland Grocery & Supply was one of the first to notice these issues and take action. In his official statement, his overview of how the companies main focus was to service the Alaskan residents who are ordering groceries online. Typically, the groceries are all barged in, or flown in – depending on the season. Which, as White continued, can become a massive cost on the company’s side. This is where Greatland comes into the picture. The company eliminates the process for the buyers to plan for shipment and delivery by using their website or smartphone app instead. On the plus side, Greatland sells more than just typical grocery items as the company has a massive stock filled with health and beauty related items along with other groceries.

What is Greatland

As mentioned before, the company was founded by Clinton White to solve the main issues regarding delivering online groceries to residents in rural Alaska. The company opened in July and has since created a massive impact for those who are residing in rural Alaska. In total, the company sells nearly 30,000 items on its website, which can also be accessed by a mobile device/app. Plus, Greatland specialises in delivery to the rural Alaskan areas.

Regarding the delivery, the company uses a private carrier which White, the founder, has stated is cheaper than using a mainstream postal service, such as UPS. This has become mutually beneficial for the company saving some money as well as the consumers saving nearly 25% on their food costs and travel costs to get the food.

Though, By-Pass Mail, the name of the delivery aspect of the operation, does come with some prerequisites. The major one being that for delivery to take place, there must be at least 1,000 pounds worth of grocery – which at first may seem to be a hassle, is not that costly on the considered side as they will receive discounts once the weight goal has been reached. Greatland is known for putting money back into the consumer household as the company offers a 5% cashback on each grocery purchase as well as food baskets to save even more money on the consumer side.